About Us

Here, at Sofelo, we like to keep up with the latest trends to help you to look smart, modern, at your fashionable best, regardless of the season. And isn’t that what Women’s Fashion is all about? It’s all about us having the clothing that is right for you. By that, we mean the clothing that has the right colours, style, that fits your body shape, and is a reflection of your lifestyle.

The winner is…Style

We like to think that looking stylish is just a little more important than dressing fashionably. People will be more likely to notice when a stylish woman walks into a room. Our seasonal catalogues are constantly changing to reflect the movement of colour in nature from Summer, to Fall, to Winter and finally to Spring. Clothes should not only be amazingly stylish, but feel great to wear. You want to dress to look good and to feel good.

Timeless Clothes

While Safelo will offer you the new fads and trends, and these fashion moments are popular for a time, they sometimes disappear into the fashion pit of ‘forgotten, never remembered’. Our collections will endeavour to remain timeless, great to wear for all those different occasions in your life, and be confidently taken from your wardrobe, able to be wornagain and again.

No longer are clothing and design the aimed-for goals of women’s fashion. It now involves the areas of marketing and business. Advertising campaigns for luxury brands are targeted at the female population. The result is the enormous variety of choices. At Safelo, we believe that the higher the price does not necessarily mean the most stylish and comfortable. We offer a wide choice of different clothing in price, style, and material.

History and Fashion

Constant changes in a woman’s lifestyle and the pace at which women live their lives today means she is looking for fashionable styles, but not at the cost of comfort. The evolution of fashion through the years not only creates the trends for that specific era but has been part of history.

Our Web Services

With the importance of what it means to be dressed stylishly, Safelo’s commitment is to provide value for your hard-earned money and back up our items with impeccable service. Our website is set up for easy navigation and purchase, then seamlessly taking you through payment and then delivery. We hope that you enjoy the experience here and return often as a sign of your satisfaction with the service and pleasure to deal with us.

Enjoy your shopping!